After kicking off the first week of our 4 part series introducing new Ecuadorian rose farms with Qualisa, we thought it would only be fitting to transition to BellaRosa. After all, they are within miles of each other just north of Quito, which offers the same optimal growing conditions for producing high-quality cut roses.

Another similarity is that while they are not a new farm to the industry, our customers have been seeing more of their selections in our availability recently. They are also now featured in our 22-23 Cream of the Crop Standing Order program, which offers a custom box section for you to create your own special mix of select colors from each of the featured growers.

BellaRosa’s rich history of growing premium roses started in 1996 and now includes a catalog of 76 varieties produced in 60 hectares of greenhouse space. The farm is a model for other rose growers, which focuses heavily on state of the art water treatment systems, on-site microbiological research, automated production chains, and permanent innovation in designs and colors for tinted roses.

They also happen to be one of the few growers of the coveted Toffee variety.

A few interesting facts about BellaRose include:

  • They are one of the few farms in Ecuador with over 60 hectares who manage one postharvest for the same single land extension.  This allows all of their production to be inspected and graded in one location, providing consistent quality with each and every stem.
  • They developed their own tissue culture laboratory on site.  Doing so provides them the opportunity to control and study specific diseases to better understand safer growing and postharvest practices.
  • They are also one of a few farms to grow the coveted Toffee Rose variety.

For customer delivery the week of August 22nd, we are offering a “SPECIAL CREAM OF THE CROP PREVIEW” featuring an assorted 50cm rose box from BellaRosa at a promotional price. You can find these by shopping online (code 23452) or contacting your DV sales associate.


Author DVFlora

For over 60 years DVFlora has been providing professional retail florists, wedding & event coordinators, and garden centers with the finest in Fresh cut flowers and greens, floral supplies, and botanicals.

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