Reach Out to Funeral Directors

SAF, Society of American Florists

Reach Out to Funeral Directors
Use the following materials to help you establish and maintain positive relationships with local funeral directors and to help them understand the importance of flowers to the bereavement process and minimize the use of the “in lieu of flowers” phrase:

• Sympathy Business Checklist
• Advice and Talking Points to Establish Relationships with Local Funeral Directors
• List of Alternative Phrases for Funeral Directors