A Fresh Look at the
Business of Flowers
Presented by: Teleflora’s Vice President of Education
Marie Ackerman AIFD AAF PFCI
Marie Ackerman AIFD AAF PFCI
Every aspect of the retail flower business is changing. Here’s a fast-paced look at key areas that impact your business today: merchandising, marketing, designing, selling and service – just to name a few. You’ll walk away inspired with dozens of “best practice” ideas that can build your business!
See Marie’s program from 9:00am-Noon.
Sponsored by Teleflora.
Reality Florist: Can You Cope in Today’s World?
Jeff Corbin AAF, AIFD, PFCI
Listen to respected florist business & design expert Jeff Corbin AAF, AIFD, PFCI on the ways florists can boost their profits.
The term Virtual Reality takes on new meaning in today’s business place. Email, websites, search-engine optimization and point-of-sale programs are no longer optional for your survival: they are your lifeline. Take control of these issues, integrate them with the design room and strengthen your
bottom line.
Hear Jeff’s valuable advice from 1:00-4:00pm at the Florist Success program. Sponsored by FTD.
The $69 fee includes morning coffee & pastries, the special trade show, five hours of educational instruction, and a luncheon.
Sunday, Oct. 24 at Fantasia North Haven CT
just off I-91
Route 5,
404 Washington Ave., North Haven CT
(203) 285-8534
Our conference is close to I-91… ·Exit 13, Turn left on Route 5, and Fantasia is on the left. ·Exit 12, go north on Route 5 and Fantasia will be on the right.
We’ve also added a pre-season florist trade show of suppliers to our industry who have profitable products for the advancing holiday season. 
